How to attract & keep creative people

Here’s Cibnet’s simple recipe for success:

And overall, offer them what they need to be great. Give people the space and working conditions that suit them and they’ll be far more productive than if you try to squeeze them into your system. And if your non-creative staff complain they are not getting equal treatment, tell them they’re right and suggest they go work for a company that doesn’t value creative talent – then offer them the chance of going to a creative workshop you’re sponsoring; you’ll be amazed how much talent is locked up in your people.

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