Ownership and reward

Managers often assume that financial reward is sufficient compensation for the efforts of their workers. While this may be true of service suppliers or manual workers paid by the hour or by performance, it doesn’t work when rewarding creativity. This is because creatives feel they invest a part of themselves in the process of creating, and so the work carries more than just a monetary value. The creator still has some emotional ownership of the work, even after money has changed hands. If this constant self-investment in work is not rewarded in other ways than financial, the inevitable effect is that the creative will become drained and their talent depleted.

Creative ownership can be recognised in many different ways:

Without some form of return beyond simple financial reward, creative inspiration wanes and talent diminishes. A burned out worker is a costly overhead which can be easily avoided by the sensitive appreciation of their personal investment.

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