Creativity into business

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Cashflow is king

No matter how much profit you are making, if you aren’t getting paid, you aren’t going to stay in business.

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Cashflow is king II - turning on the light

Simple techniques to help you stay in business

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Cashflow is king III - getting paid

Basic tips to help you get paid on time

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Creative management

Creatives need managers need creatives

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Creative responsibility

You have a duty to your client to deliver your best

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Creative workshops

Creative people often need to refresh their ideas and re-discover the joy and inspiration that steered them to creativity.

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Different ways of doing business

Company structures – options and preferences

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How to attract clients

Some ways to get your work noticed

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How to negotiate

Find a workable agreement, avoid a damaging confrontation

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Ideas into form

How we define creativity here, and why.

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Inspiration

Inspiration can hit anywhere, anytime

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Job management

Make sure you’re on top of the job, not the job on top of you.

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Job Management : what and when to communicate

Communication is a time consuming business

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Management styles

Managers come in all shapes and sizes.

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Marketing and portfolios

Document your work properly, present it cleanly and never make excuses for it.

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Nuts and bolts

Do you need to do more work to pay the rent or would you rather pay less rent?

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Presentations

Be prepared, be very prepared.

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Start-up financing

Ways to find the money to start your creative business.

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Starting a business

You may not like it, but you have to deal with it

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Survival and growth

Surviving the first few years takes skill, surviving growth requires good judgement

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The freelance business

If you are a freelance creative – you are already in business

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The Great Pretender

Being creative has its vulnerabilities.

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The Principles of Business

Agree what you are going to do and do it.

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Value of work

Value is what people are prepared to pay.

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What type of business?

Solo or company; what structure suits you?

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Business working creatively

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Degradation by committee

What happens when creative work is judged by meetings full of people who have nothing useful to say.

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How to attract & keep creative people

Ten ways to find the best talent – and make the most of it.

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Legal ease

Legal restrictions can paralyse creativity – lawyers need to be just as creative in finding ways to let the process flow freely

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Managing the creative process - the brief

Setup is crucial – make sure everyone knows where they are going

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Managing the creative process - the work

make enough space for excellence to happen

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Ownership and reward

money is not sufficient reward for creative work

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Paying for ideas

The idea is the most valuable part of the job so it’s worth paying for

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Publishing work

Ideas, put into form need to be published in order to feed the creative process and the creators.

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Risk taking

Risks are only risks when you don’t know what you are doing

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Room for ideas

‘Space is what we need – room to breathe.’ ~ It’s immaterial

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Small creative businesses live hand to mouth

If you’re in business and you need to plug into small, energetic and responsive creative services then you have to pay up-front.

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The creative economy

Creative economies are growing fast; governments must respond in kind

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Understanding motives

Money is a poor motivator for creativity

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Understanding the creative

A good manager is paid to work with difficult people.

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Understanding the creative process

If you’re not making mistakes, you’re not doing it properly

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